Just watched the latest workshop video on the naming of UltraEngine.
I get Josh's concern in that new things are not taken seriously in modern times. Movies are remakes, music is bland and books lack originality.
UltraEngine itself is not a bad name. It does, however, sound very similar to the two major Game Engines on the market .
Its much better than than Turbo engine which was also considered.
Leadwerks does have a history which gives it credibility. People have heard it before and know of it pedigree.
The other big advantage of Leadwerks is that Steam rates it highly. I think in was in one of the weekend workshop videos where Josh explained even thou UltrEngine had 96% approval rating Leadwerks was still preferred over it.
I like the name suggested in the comments of the weekend video.
Leadwerks Ultra.
A new improved imagining of the the trusted Leadwerks Engine. Reworked from the ground up to be faster in every respect. Your games can have more characters, more animations more objects without the slow down. A royalty free license which means all the money you make stays with you (handy if you develop the next Minecraft). Develop VR games without the motion sickness. etc.